ACLU: The Future We Dare to Create

As part of a creative team at Brllnt, I helped to create a politically engaging nationwide tour for the ACLU, which educated viewers with immersive exhibits on voting rights, immigration, and mass incarceration.

A black-and-white photograph of a crowded event. There is a stage at the right side of the photo and a large audience. At the edge of the audience is a large sign with the letters ACLU.

The inside of a mini exhibit with information about voter disenfranchisement.

Two people stand in an exhibit, reading plaques on the wall.

Another view of the same exhibit. Large text reads "Each dot represents one of the 1,942,600 people in state prisons and jails in the U.S." The wall and ceiling visible in the photo is covered in a grid of tiny orange dots.

A desktop and mobile view of the ACLU100 Experience Website. It shows a map of the US with a tour route of 15 cities mapped out across it. On the desktop version, Phoenix is selected, and the event info shows in a pane to the right.

As the lead designer for all promotional materials for the ACLU100 tour, I created a scalable system that I used to create social media ads, billboards, digital displays, posters, postcards, and more, all while accommodating the wide variation in content for each of the 14 stops.

A billboard with an ad for the tour. It reads "National tour, 15 states, 10,000 miles" in large text, along with the date and location. It has the shape of Arizona, with a dotted line leading in and out of Phoenix to signify the tour route.

An animated Instagram post from the ACLU. A cube rotates in all different directions, and each side that faces forward has a different slogan on it, such as "Voting is a Right Not A Privilege," "Families Belong Together," "Trans People Won't Be Erased," and other progressive slogans.

An animated ad for the ACLU tour. There is a map of the US in red on a blue background. The tour route animates across it as a white dotted line, with each city popping up as a white dot. At the same time, text animates in which reads "National Tour, 15 states, 10,000 miles, Free and Open to All."

An animated ad for the LA stop of the tour. It begins with the shape of California in yellow on a maroon background. The tour route animates across the state as a dotted line. Then the ad zooms in on the state until the background is yellow, and the event info animates in from the right. It then transitions to another screen with more info and then back to the beginning of the animation.

A mockup of a poster wheatpasted on a brick wall. The poster is divided into four quadrants. Three show the slogans for the exhibits in large type: "Families belong together," "People not prisons", and "Voting is a right not a privilege". The final quadrant shows a duotone image of the statue of liberty torch, with the event info across it.