I led the design of a multi-volume proposal for Outfront Media’s bid as WMATA’s advertising partner. The 100+ page document fused Outfront’s visual identity with WMATA’s brand and with elements of the physical architecture of DC’s metro stations.

To accommodate a quick turnaround while still conveying a customized feel, we created a flexible template with multiple page layout options, with decorative elements that could scale and adapt depending on each page’s content.

I carefully planned, prototyped, and tested the covers and packaging to ensure that the proposal could be quickly and seamlessly packaged on the day of print.